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Key concepts in marketing

Jonathan Sutherland

Publication Data

Title Key concepts in marketing
Author Jonathan Sutherland
Contributor Diane Canwell
Publisher Palgrave Macmillan
Publication date 2004
Publication location Basingstoke
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Dictionaries

Catalogue Data

OBNB ID GBA430353
ISBN 10 1403932107
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8003

ISBD

P1053 ix, 310 p.

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Key concepts in marketing by Jonathan Sutherland. ISBN 1403932107. Published by Palgrave Macmillan in 2004. Publication and catalogue information, links to buy online and reader comments.

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