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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands

Martin Lindström

Publication Data

Title Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands
Author Martin Lindström
Contributors Patricia B. Seybold, Millward Brown IMS
Publisher Kogan Page
Publication date 2004
Publication location London
Language English

Topics

Brand name products
Child consumers
Advertising and children
012942190

Catalogue Data

OBNB ID GBA447072
ISBN 10 0749442840
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1008>Rev. Rev. pbk. ed.
P1053 xxviii, 321 p.
P1042 Includes bibliographical references and index.

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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands by Martin Lindström. ISBN 0749442840. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.