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Raising the bar : integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet
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Raising the bar : integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet

Gary Erickson

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Contents

Send them home
Or why walk away from 60 million dollars?
The epiphany ride
The early years of Clif Bar
Getting Clif back on course
White road/red road
A philosophy for life and business
Tales from the road
Lessons and a love story
Solo climbing
Maintaining control for the long haul
Sustaining our living company
Aspirations business model
Moments of magic
The jazz of business.

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Raising the bar : integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet by Gary Erickson. ISBN 0787973653. Published by Jossey-Bass in 2004. Publication and catalogue information, links to buy online and reader comments.

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