Ethical marketing :: ISBN 0131848143 :: Prentice Hall 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Ethical marketing
Contributor Patrick E. Murphy
Publisher Prentice Hall
Publication date 2005
Publication location Upper Saddle River, N.J.
Language English

Ethical reasoning and marketing decisions
Ethics in researching and segmenting markets
Product management ethics
Ethical issues in distribution channels and pricing
Ethics in advertising and on the Internet
Personal selling ethics
Implementing and auditing ethical marketing.

Topics

Marketing :: Moral and ethical aspects

Catalogue Data

OBNB ID GBA448693
ISBN 10 0131848143
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 174.96588

ISBD

P1053 xxi, 266 p.
P1042 Includes bibliographical references (p. 248-257) and index.

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Ethical marketing. ISBN 0131848143. Published by Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.

Ethical marketing

Publication Data

Contents

Topics

Catalogue Data

ISBD

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