Strategic marketing management : planning, implementation and control :: R. M. S. Wilson :: ISBN 0750659386 :: Elsevier Butterworth-Heinemann 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management : planning, implementation and control
Author R. M. S. Wilson
Contributor Colin Gilligan
Publisher Elsevier Butterworth-Heinemann
Publication date 2005
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1997.

Topics

Marketing :: Management
012959343

Catalogue Data

OBNB ID GBA455104
ISBN 10 0750659386
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xii, 867 p.
P1042 Includes bibliographical references and index.

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Strategic marketing management : planning, implementation and control by R. M. S. Wilson. ISBN 0750659386. Published by Elsevier Butterworth-Heinemann in 2005. Publication and catalogue information, links to buy online and reader comments.