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Principles of direct and database marketing

Alan Tapp

Publication Data

Title Principles of direct and database marketing
Author Alan Tapp
Publisher Financial Times Prentice Hall
Publication date 2005
Publication location Harlow
Language English

Topics

Direct marketing
012962764

Catalogue Data

OBNB ID GBA456125
ISBN 10 0273683551
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1008>3rd 3rd ed.
P1053 xiv, 489 p.
P1042 Includes bibliographical references and index.

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Principles of direct and database marketing by Alan Tapp. ISBN 0273683551. Published by Financial Times Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.

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