At head of title: "Edinburgh Business School, Heriot-Watt University."
Topics
012970947
Catalogue Data
OBNB ID GBA459002
ISBN 10 0273675966
ISBN 13 n/a
Type BibliographicResource, Book
ISBD
P1053 1 v. (various pagings)
P1042 Includes bibliographical references and index.
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Marketing research by Tony Proctor. ISBN 0273675966. Published by Pearson Education in 2004. Publication and catalogue information, links to buy online and reader comments.