The effectiveness of promotion and advertising in financial services :: Mintel International Group 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title The effectiveness of promotion and advertising in financial services
Contributor Mintel International Group Ltd.
Publisher Mintel International Group
Publication date 2004
Publication location London
Language English

Topics

Market surveys :: Great Britain
Advertising :: Financial services industry :: Great Britain
Advertising :: Financial services industry :: Great Britain :: Statistics

Catalogue Data

OBNB ID GBA469501
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.19332

ISBD

P1053 vi, 136 p.

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The effectiveness of promotion and advertising in financial services. Published by Mintel International Group in 2004. Publication and catalogue information, links to buy online and reader comments.