Retail marketing strategy development
Fitting into multi-layered retail competition
Major trends in the retailing sector
The retail evolution
Capitalizing on market potentials
Consumer behavior and retail strategy
Strategy alternatives
Developing, measuring, and managing store image
People are our strength
We must communicate with our market
Developing a merchandise mix
Pricing is a powerful tool
Being a part of a supply chain
Controlling the store performance.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Up against the retail giants : targeting weakness, gaining an edge by A. Coskun Samli. ISBN 0324233086. Published by Thomson in 2004. Publication and catalogue information, links to buy online and reader comments.
