Introduction
The great divide between customers and retailers
Decoupled extended supply chains
Semi-exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes by Kenneth Karel Boyer. ISBN 0814408362. Published by AMACOM in 2005. Publication and catalogue information, links to buy online and reader comments.
