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Advertising and promotion : communicating brands

Christopher E. Hackley

Publication Data

Title Advertising and promotion : communicating brands
Author Christopher E. Hackley
Publisher SAGE
Publication date 2005
Publication location London
Language English

Topics

Advertising
Advertising :: Social aspects
Sales promotion
013033296

Catalogue Data

OBNB ID GBA480089
ISBN 10 0761941533
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 264 p.
P1042 Includes bibliographical references (p. [239]-246) and index.

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Advertising and promotion : communicating brands by Christopher E. Hackley. ISBN 0761941533. Published by SAGE in 2005. Publication and catalogue information, links to buy online and reader comments.

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