Introduction: Strategic exchanges
Baptized by fire
Analysing frames
Frames at work
Managing impressions
Making connections
Doing business
Exhibition of virtue
The art of capitalizing
Creative fields
Conclusion: The business of ethnography.
The business of ethnography : strategic exchanges, people, and organizations by Brian Moeran. ISBN 9781845201951. Published by Berg in 2005. Publication and catalogue information, links to buy online and reader comments.