Marketing research : an applied orientation :: ISBN 9780724810161 :: Prentice Hall 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : an applied orientation
Contributor Naresh K. Malhotra
Publisher Prentice Hall
Publication date 2002
Publication location Frenchs Forest, NSW
Language English

Descriptive Notes

This is the 2nd ed. of the Australian version of the book, different from the 2nd [US] ed., by Naresh K. Malhotra alone (1996), and the 2nd European ed., by Naresh K. Malhotra and David F. Birks (2003).

Topics

013057805

Catalogue Data

OBNB ID GBA487074
ISBN 10 0724810161
ISBN 13 9780724810161
Type BibliographicResource, Book
Dewey Classification 658.3

ISBD

P1008>2nd 2nd Australian ed.
P1053 xxiv, 824 p.
P1042 Includes bibliographical references and index.

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Marketing research : an applied orientation. ISBN 9780724810161. Published by Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.