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Evaluating public relations : a best practice guide to public relations planning, research & evaluation

Tom Watson

Publication Data

Title Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Author Tom Watson
Contributor Paul Noble
Publisher Kogan Page
Publication date 2005
Publication location London
Language English

Topics

Public relations :: Evaluation
Public relations :: Planning
013069311

Catalogue Data

OBNB ID GBA491015
ISBN 10 0749443065
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.2072

ISBD

P1053 vii, 213 p.
P1042 Includes bibliographical references and index.

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Evaluating public relations : a best practice guide to public relations planning, research & evaluation by Tom Watson. ISBN 0749443065. Published by Kogan Page in 2005. Publication and catalogue information, links to buy online and reader comments.