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From ice cream to the Internet : using franchising to drive the growth and profit of your business

Scott Shane

Publication Data

Title From ice cream to the Internet : using franchising to drive the growth and profit of your business
Author Scott Shane
Publisher Pearson Prentice Hall
Publication date 2005
Publication location Harlow
Language English

Topics

Franchises (Retail trade)
Business enterprises
013079661

Catalogue Data

OBNB ID GBA502350
ISBN 10 013149421X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8708

ISBD

P1053 xxvi, 230 p.
P1042 Includes bibliographical references (p. 213-221) and index.

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From ice cream to the Internet : using franchising to drive the growth and profit of your business by Scott Shane. ISBN 013149421X. Published by Pearson Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.