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Serving all urban consumers : a marketing approach to water services in low and middle-income countries
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Serving all urban consumers : a marketing approach to water services in low and middle-income countries

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Contents

bk. 1. Guidance for government's enabling role / Kevin Sansom ... [et al.]
bk. 2. Guidance notes for managers / Kevin Sansom ... [et al.]
bk. 3. PREPP : utility consultation with the urban poor / Sue Coats ... [et al.]
bk. 4. Sample strategic marketing plan for water services in Mombasa and the Coast Region / Cyrus Njiru and Kevin Sansom
bk. 5. Sample strategic marketing plan for water services in Kampala City, Uganda / Sam Kayaga and Kevin Sansom
bk. 6. Sample strategic marketing plan for water services in Guntur, India / A. Narender, Srinivas Chary and Kevin Sansom.

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Serving all urban consumers : a marketing approach to water services in low and middle-income countries. ISBN 9781843800590. Published by Water, Engineering and Development Centre, Loughborough University in 2004. Publication and catalogue information, links to buy online and reader comments.

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