Introduction : the mandrake mode / Orvar Löfgren and Robert Willim
Meditation, magic, and spiritual regeneration : spas and the mass production of serenity / Tom O'Dell
Trick or treatment : brokers in biotech / Lynn Åkesson
Possessed by enterprise : values and value-creation in mandrake management / Karen Lisa Goldschmidt Salamon
Catwalking and coolhunting : the production of newness / Orvar Löfgren
Transformers : hip hotels and the cultural economics of aura-production / Maria Christersdotter
Spectral events : attempts at pattern recognition / Per-Markku Ristilammi
It's in the mix : configuring industrial cool / Robert Willim
A land of milk and money : the dairy counter in an economy of added values / Håkan Jönsson
Flexible, adaptable, employable : ethics for a new labour market / Karin Salomonsson.
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Magic, culture, and the new economy. ISBN 9781845200916. Published by Berg in 2005. Publication and catalogue information, links to buy online and reader comments.
