MarketBusters : 40 strategic moves that drive exceptional business growth :: Rita Gunther McGrath :: ISBN 1591391237 :: Harvard Business School 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title MarketBusters : 40 strategic moves that drive exceptional business growth
Alternative Title 40 strategic moves that drive exceptional business growth
Author Rita Gunther McGrath
Contributor Ian C. MacMillan
Publisher Harvard Business School
Publication date 2005
Publication location Boston, Mass.
Language English

MarketBusting strategies
Transform the customers' experience
Transform your offerings and their attributes
Redefine your profit drivers
Exploit industry shifts
Exploit emerging opportunities
Executing marketBusting strategies
MarketBuster case study : Royal Insurance Italy.

Topics

Strategic planning :: Handbooks, manuals, etc.
013112690

Catalogue Data

OBNB ID GBA513897
ISBN 10 1591391237
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.4012

ISBD

P1053 viii, 264 p.
P1042 Includes bibliographical references (p. 237-244) and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

MarketBusters : 40 strategic moves that drive exceptional business growth by Rita Gunther McGrath. ISBN 1591391237. Published by Harvard Business School in 2005. Publication and catalogue information, links to buy online and reader comments.

MarketBusters : 40 strategic moves that drive exceptional business growth

Rita Gunther McGrath

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy