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Relationship marketing
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Relationship marketing

Publication Data

Contents

v. 1. Shaking the foundations: the origins of relationship marketing
v. 2. A broad church: conceptual and theoretical development in relationship marketing
v. 3. Paradigm and perspective: the future of relationship marketing

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Relationship marketing. ISBN 1412908663. Published by SAGE in 2005. Publication and catalogue information, links to buy online and reader comments.

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