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Making marketing happen : how great companies make strategic marketing planning work for them

Brian D. Smith

Publication Data

Title Making marketing happen : how great companies make strategic marketing planning work for them
Author Brian D. Smith
Publisher Elsevier Butterworth-Heinemann
Publication date 2005
Publication location Oxford
Language English

Topics

Marketing :: Planning
013124980

Catalogue Data

OBNB ID GBA518784
ISBN 10 0750662484
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvi, 377 p.

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Making marketing happen : how great companies make strategic marketing planning work for them by Brian D. Smith. ISBN 0750662484. Published by Elsevier Butterworth-Heinemann in 2005. Publication and catalogue information, links to buy online and reader comments.

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