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Challenging the big brands : how new brands win market share with innovative design

Judith Evans

Publication Data

Title Challenging the big brands : how new brands win market share with innovative design
Author Judith Evans
Contributor Cheryl Dangel Cullen
Publisher Rockport
Publication date 2003
Publication location Gloucester, Mass.
Language English

Topics

Trademarks :: Design
013127429

Catalogue Data

OBNB ID GBA634984
ISBN 10 1592530931
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.022

ISBD

P1053 176 p.

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Challenging the big brands : how new brands win market share with innovative design by Judith Evans. ISBN 1592530931. Published by Rockport in 2003. Publication and catalogue information, links to buy online and reader comments.

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