Global marketing : foreign entry, local marketing, & global management :: Johny K. Johansson :: ISBN 0071244549 :: McGraw-Hill 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing : foreign entry, local marketing, & global management
Author Johny K. Johansson
Publisher McGraw-Hill
Publication date 2006
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed.: London : McGraw-Hill/Irwin, 2003.

Topics

Export marketing
013129626

Catalogue Data

OBNB ID GBA520442
ISBN 10 0071244549
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>4th 4th ed., International ed.
P1053 xvi, 647 p.
P1042 Includes bibliographical references and index.

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Global marketing : foreign entry, local marketing, & global management by Johny K. Johansson. ISBN 0071244549. Published by McGraw-Hill in 2006. Publication and catalogue information, links to buy online and reader comments.