Études marketing avec SPSS :: Naresh K. Malhotra :: ISBN 9782744070334 :: Pearson Education France 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Études marketing avec SPSS
Alternative Title Marketing research. French
Author Naresh K. Malhotra
Contributors Jean-Marc Décaudin, Afifa Bouguerra
Publisher Pearson Education France
Publication date 2004
Publication location Paris
Language French

Descriptive Notes

"Authorized translation from the English language edition, entitled: Marketing research : an applied orientation, 4th ed."--T.p. verso.

Topics

Marketing research
013134388

Catalogue Data

OBNB ID GBB1B7037
ISBN 10 2744070335
ISBN 13 9782744070334
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>4e 4e éd
P1053 xviii, 664 p.
P1042 Includes bibliographical references and indexes.

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Études marketing avec SPSS by Naresh K. Malhotra. ISBN 9782744070334. Published by Pearson Education France in 2004. Publication and catalogue information, links to buy online and reader comments.