Foundations of marketing communications : a European perspective :: Patrick de Pelsmacker :: ISBN 0273703862 :: Financial Times Prentice Hall 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Foundations of marketing communications : a European perspective
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Financial Times Prentice Hall
Publication date 2005
Publication location Harlow
Language English

Descriptive Notes

Rev. ed. of: Marketing communications. 2001.

Topics

Communication in marketing :: Europe
013135701

Catalogue Data

OBNB ID GBA523048
ISBN 10 0273703862
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiv, 328 p., [8] p. of plates
P1042 Includes bibliographical references and indexes.

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Foundations of marketing communications : a European perspective by Patrick de Pelsmacker. ISBN 0273703862. Published by Financial Times Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.