Global marketing and advertising : understanding cultural paradoxes :: Marieke K. de Mooij :: ISBN 1412914760 :: Sage 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing and advertising : understanding cultural paradoxes
Author Marieke K. de Mooij
Publisher Sage
Publication date 2005
Publication location Thousand Oaks, Calif.
Language English

The paradoxes in global marketing communications
The global local paradox in global branding
Culture
Dimensions of culture
Values and marketing
Culture and consumer behavior
Advertising and the media
Value paradoxes in advertising appeals
Executional style and culture
From value paradox to strategy.

Topics

Target marketing :: Cross-cultural studies
Advertising :: Cross-cultural studies
013175116

Catalogue Data

OBNB ID GBA531460
ISBN 10 1412914760
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xvi, 269 p.
P1042 Includes bibliographical references and index.

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Global marketing and advertising : understanding cultural paradoxes by Marieke K. de Mooij. ISBN 1412914760. Published by Sage in 2005. Publication and catalogue information, links to buy online and reader comments.

Global marketing and advertising : understanding cultural paradoxes

Marieke K. de Mooij

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy