Enlarge

Brands laid bare : using market research for evidence-based brand management

Kevin Ford

Publication Data

Title Brands laid bare : using market research for evidence-based brand management
Author Kevin Ford
Publisher Wiley
Publication date 2005
Publication location Chichester
Language English

Descriptive Notes

Includes index.

Topics

Brand name products :: Management
013181164

Catalogue Data

OBNB ID GBA656612
ISBN 10 0470012838
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 viii, 158 p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Brands laid bare : using market research for evidence-based brand management by Kevin Ford. ISBN 0470012838. Published by Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.

obnb.uk is a Good Stuff website.