Branding TV : principles and practices :: Walter McDowell :: ISBN 9780240807539 :: Focal 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Branding TV : principles and practices
Author Walter McDowell
Contributors Alan Batten, National Association of Broadcasters
Publisher Focal
Publication date 2005
Publication location Burlington, MA
Language English

Descriptive Notes

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

Topics

Television broadcasting
013189417

Catalogue Data

OBNB ID GBA537908
ISBN 10 0240807537
ISBN 13 9780240807539
Type BibliographicResource, Book
Dewey Classification 384.551

ISBD

P1008>2nd 2nd ed.
P1053 x, 158 p.
P1042 Includes bibliographical references and index.

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Branding TV : principles and practices by Walter McDowell. ISBN 9780240807539. Published by Focal in 2005. Publication and catalogue information, links to buy online and reader comments.