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Do multinationals look before they leap? : the impact of economic and social characteristics on market entry

Maktoba Omar

Publication Data

Title Do multinationals look before they leap? : the impact of economic and social characteristics on market entry
Author Maktoba Omar
Contributors Derick Boyd, Derick Boyd
Publisher Napier University Business School
Publication date 2005
Publication location Edinburgh
Language English

Topics

Export marketing :: Social aspects
Host countries (Business)
International business enterprises
New products :: Social aspects

Catalogue Data

OBNB ID GBA572686
ISBN 10 1873869509
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.883

ISBD

P1053 16 p.
P1042 Includes bibliographical references.

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Do multinationals look before they leap? : the impact of economic and social characteristics on market entry by Maktoba Omar. ISBN 1873869509. Published by Napier University Business School in 2005. Publication and catalogue information, links to buy online and reader comments.