The customer and fashion consumption
Marketing research and information for fashion
Fashion segmentation, targeting and positioning (STP)
Marketing mix : the fashion product
Marketing mix : pricing in fashion
Marketing mix : promotion and marketing communications
Marketing mix : place & channels of distribution and service
Branding in fashion and luxury
New approaches to fashion marketing
Strategic and tactical planning in fashion marketing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Mastering fashion marketing by Tim Jackson. ISBN 9781403919021. Published by Palgrave Macmillan in 2009. Publication and catalogue information, links to buy online and reader comments.
