Creative marketing : an extended metaphor for marketing in a new age :: Ian Fillis :: ISBN 9781403941909 :: Palgrave Macmillan 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Creative marketing : an extended metaphor for marketing in a new age
Author Ian Fillis
Contributor Ruth Rentschler
Publisher Palgrave Macmillan
Publication date 2006
Publication location Basingstoke
Language English

Topics

Marketing
Creative ability in business
Creative thinking
Originality
013210725

Catalogue Data

OBNB ID GBA546581
ISBN 10 1403941904
ISBN 13 9781403941909
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xi, 161 p.
P1042 Includes bibliographical references (p. 132-157) and index.

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Creative marketing : an extended metaphor for marketing in a new age by Ian Fillis. ISBN 9781403941909. Published by Palgrave Macmillan in 2006. Publication and catalogue information, links to buy online and reader comments.