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The magic window
The core imperative of business
The big four questions
What is the irresistible offer?
What is not the irresistible offer?
Elements of the irresistible offer
The great formula
Offer intensifiers
The offer continuum
The great offers through history
Word of mouth from flaming lips
Appendix A: Selling yourself in three seconds or less
Appendix B: A note to salesmen.
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The irresistible offer : how to sell your product or service in 3 seconds or less by Mark Joyner. ISBN 9780471738947. Published by Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.
