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Developing products with a price premium : capitalizing on consumers' growing tendencies to 'trade-up'
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Developing products with a price premium : capitalizing on consumers' growing tendencies to 'trade-up'

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Reference code: DMCM2103

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Developing products with a price premium : capitalizing on consumers' growing tendencies to 'trade-up'. Published by Datamonitor in 2005. Publication and catalogue information, links to buy online and reader comments.

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