The nature of media product portfolios / Robert G. Picard
Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg
Media portfolio development / Leona Achtenhagen
Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin
Clustering media operations / Hugh J. Martin
Product platforms for the media industry / Thomas Hess
Cross-promotion and branding of media product portfolios / Maria Norbäck
Strategic direction and control of portfolios / Mart Ots
Issues and strategies in managing product portfolios across borders and cultures / Min Hang
Portfolio internationalization / Annette Risberg and Leif Melin.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Media product portfolios : issues in management of multiple products and services. ISBN 9780805855890. Published by Lawrence Erlbaum in 2005. Publication and catalogue information, links to buy online and reader comments.
