Basic marketing research : a decision-making approach :: Naresh K. Malhotra :: ISBN 9780131971219 :: Pearson Education International/Prentice Hall 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research : a decision-making approach
Author Naresh K. Malhotra
Contributor Mark Peterson
Publisher Pearson Education International/Prentice Hall
Publication date 2006
Publication location Upper Saddle River, N.J.
Language English

Topics

013241947

Catalogue Data

OBNB ID GBA876719
ISBN 10 0131971212
ISBN 13 9780131971219
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>2nd 2nd ed.
P1053 xl, 631 p.
P1042 Includes bibliographical references (p. 593-600) and indexes.

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Basic marketing research : a decision-making approach by Naresh K. Malhotra. ISBN 9780131971219. Published by Pearson Education International/Prentice Hall in 2006. Publication and catalogue information, links to buy online and reader comments.