Going to the market
Creating the subsidiaries : unsolved problems and multiple messages
Governance : who's in charge?
Personnel connections : culture creation and mediation in the subsidiaries
Faculty and curriculum : the product and the process
Integrated or insulated : cultural fit in the academy
Appendix A. Research design and methodology
Appendix B. Governance structures and processes
Appendix C. Interview protocol
Appendix D. Roster of current for-profit subsidiaries created by universities to deliver and market online distance education
Appendix E. Comparison of the four research sites
Appendix F. Informants interviewed.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
When for-profit meets nonprofit : educating through the market by Jared L. Bleak. ISBN 9780415974172. Published by Routledge in 2005. Publication and catalogue information, links to buy online and reader comments.
