Marketing research essentials :: Carl McDaniel :: ISBN 0471684767 :: John Wiley 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research essentials
Author Carl McDaniel
Contributor Roger H. Gates
Publisher John Wiley
Publication date 2006
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Accompanied by CD-ROM entitled: SPSS student software version 13.0.
Various multi-media instructional resources are available to supplement the text.

Topics

013255717

Catalogue Data

OBNB ID GBA560637
ISBN 10 0471684767
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>5th 5th ed.
P1053 xvi, 479, [16] p.
P1042 Includes bibliographical references and index.

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Marketing research essentials by Carl McDaniel. ISBN 0471684767. Published by John Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.