Advertising : principles & practice :: William Wells :: ISBN 0131968815 :: Pearson Prentice Hall 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Advertising : principles & practice
Author William Wells
Contributors John Burnett, Sandra E. Moriarty
Publisher Pearson Prentice Hall
Publication date 2006
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: Prentice Hall, c2003.

Topics

013263149

Catalogue Data

OBNB ID GBA6A3304
ISBN 10 0131968815
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>7th 7th ed., Pearson international ed.
P1053 xxxi, 592 p.
P1042 Includes bibliographical references and index.

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Advertising : principles & practice by William Wells. ISBN 0131968815. Published by Pearson Prentice Hall in 2006. Publication and catalogue information, links to buy online and reader comments.