Moment of truth : redefining the CEO's brand management agenda :: ISBN 9781403998965 :: Palgrave Macmillan 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Moment of truth : redefining the CEO's brand management agenda
Contributor Andreas Bauer
Publisher Palgrave Macmillan
Publication date 2006
Publication location Basingstoke
Language English

Topics

Product management
Brand name products :: Management
013288315

Catalogue Data

OBNB ID GBA576018
ISBN 10 1403998965
ISBN 13 9781403998965
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xv, 174 p.
P1042 Includes bibliographical references and index.

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Moment of truth : redefining the CEO's brand management agenda. ISBN 9781403998965. Published by Palgrave Macmillan in 2006. Publication and catalogue information, links to buy online and reader comments.