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Consumer-centric category management : how to increase profits by managing categories based on consumer needs

A.C. Nielsen Company

Publication Data

Title Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Author A.C. Nielsen Company
Contributors John Karolefski, Al Heller
Publisher Wiley
Publication date 2006
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Includes index.

Topics

Retail trade :: Management
013301507

Catalogue Data

OBNB ID GBA582081
ISBN 10 0471703591
ISBN 13 9780471703594
Type BibliographicResource, Book
Dewey Classification 658.78

ISBD

P1053 xi, 356 p.

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Consumer-centric category management : how to increase profits by managing categories based on consumer needs by A.C. Nielsen Company. ISBN 9780471703594. Published by Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.