Strategic relationship building : an ethical organization communicating effectively
History of public relationships
Managing mutually beneficial relationships
The value of research
Elements of planning
Taking action : strategic messaging
Evaluation of public relations efforts
Public relations theory in practice
Ethical and legal restraints on public relations practice
Monitoring and managing issues
Selecting media, technologies, and communication tools
Publicity, promotion, and writing
Collaborative decision making
Building a career
The future of public relations : globalism and cyberspace.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Today's public relations : an introduction by Robert L. Heath. ISBN 1412926351. Published by SAGE in 2006. Publication and catalogue information, links to buy online and reader comments.
