Marketing concepts and definitions
Markets, market segmentation and consumer behavior
The U.S. industry numbers
Record label operations
The profit and loss statement
SoundScan and the music business
How radio works
Charts, airplay and promotion
Publicity of recorded music
Advertising in the recording industry
Distribution
The music retail environment
Grassroots marketing
Internet marketing
Music videos
The international recording industry
Tour support and promotional touring
Special products and special markets
Marketing research
The recording industry of the future
The marketing plan
DeMand de world over.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Record label marketing by Thomas W. Hutchison. ISBN 9780240807874. Published by Focal in 2006. Publication and catalogue information, links to buy online and reader comments.
