Seafood and aquaculture markets
Demand and supply, basic economic premises
Aquaculture marketing concepts
Aquaculture growers and their marketing choices
Seafood and aquaculture product processing
Participation and leadership in marketing channels
Marketing by farmer groups
Wholesaler marketing
Market trends
The international market for seafood and aquaculture products
Policies and regulations governing aquaculture marketing
Planning marketing strategies (identifying target markets)
Marketing research methodologies.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Aquaculture marketing handbook by Carole Ruth Engle. ISBN 9780813816043. Published by Blackwell in 2006. Publication and catalogue information, links to buy online and reader comments.
