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The name of the beast : the perilous process of naming brands, products and companies

Neil Taylor

Publication Data

Title The name of the beast : the perilous process of naming brands, products and companies
Author Neil Taylor
Publisher Cyan
Publication date 2007
Publication location London
Language English

Topics

Business names
Brand name products
013366594

Catalogue Data

OBNB ID GBA609157
ISBN 10 1904879705
ISBN 13 9781904879701
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 179 p.

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The name of the beast : the perilous process of naming brands, products and companies by Neil Taylor. ISBN 9781904879701. Published by Cyan in 2007. Publication and catalogue information, links to buy online and reader comments.

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