Global marketing : foreign entry, local marketing, & global management :: Johny K. Johansson :: ISBN 0072961805 :: McGraw-Hill Irwin 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing : foreign entry, local marketing, & global management
Author Johny K. Johansson
Publisher McGraw-Hill Irwin
Publication date 2006
Publication location Boston, Mass.
Language English

Topics

Export marketing
Export marketing :: Management

Catalogue Data

OBNB ID GBA641734
ISBN 10 0072961805
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>4th 4th ed.
P1053 xvi, 647 p.
P1042 Includes bibliographical references and index.

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Global marketing : foreign entry, local marketing, & global management by Johny K. Johansson. ISBN 0072961805. Published by McGraw-Hill Irwin in 2006. Publication and catalogue information, links to buy online and reader comments.