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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

L. De Chernatony

Publication Data

Title From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Author L. De Chernatony
Publisher Butterworth-Heinemann
Publication date 2006
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

Brand name products
Trademarks
013386508

Catalogue Data

OBNB ID GBA616963
ISBN 10 0750667494
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 xviii, 318 p.
P1042 Includes bibliographical references and index.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands by L. De Chernatony. ISBN 0750667494. Published by Butterworth-Heinemann in 2006. Publication and catalogue information, links to buy online and reader comments.