Preface : How P.T. Barnum almost killed me twice (and why I don't really mind)
Presenting
the greatest marketeer of all time
P.T. Barnum!
P.T. Barnum's amazing 10 rings of power for creating an empire
Bonus : Barnum's rules for success in business by P.T. Barnum
P.T. Barnum's amazing mind-set for success
Attention! what P.T. Barnum learned when he was almost hanged
Barnum knew people would spend their last nickel on this one thing
P.T. Barnum's secret for making unknowns famous and himself rich
The Shakespeare of advertising's rules for jumbo success
How an unknown P.T. Barnum met Queen Victoria
and got rich
How Barnum purchased the business of his dreams with no money
P.T. Barnum's secret for surviving disasters and tragedies
How P.T. Barnum wrote his own ticket to success
Bonus : my exclusive interview with P.T. Barnum
How P.T. Barnum got rich right after going broke
Bonus : The art of money getting by P.T. Barnum
How to barnumize your business
Epilogue : farewell by P.T. Barnum.
There's a customer born every minute : P.T. Barnum's amazing 10 "rings of power" for creating fame, fortune, and a business empire today--guaranteed! by Joe Vitale. ISBN 9780471784623. Published by Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.