Includes index.
Making marketing happen
The marketing plan
Knowing consumers
Segmenting and targeting markets
Marketing research
Developing and managing products
Marketing channel management
Retailing
Pricing
Marketing communications and personal selling
Advertising
Publicity, public relations, and sales promotions
Internet marketing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Marketing by Alexander Hiam. ISBN 9780471790792. Published by Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.
