Mobile marketing : achieving competitive advantage through wireless technology :: Alex Michael :: ISBN 9780750667470 :: Butterworth-Heinemann 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Mobile marketing : achieving competitive advantage through wireless technology
Author Alex Michael
Contributor Ben Salter
Publisher Butterworth-Heinemann
Publication date 2006
Publication location Amsterdam
Language English

Descriptive Notes

Includes index.

Topics

Communication in marketing
Target marketing
013417710

Catalogue Data

OBNB ID GBA725530
ISBN 10 0750667478
ISBN 13 9780750667470
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 x, 237 p.

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Mobile marketing : achieving competitive advantage through wireless technology by Alex Michael. ISBN 9780750667470. Published by Butterworth-Heinemann in 2006. Publication and catalogue information, links to buy online and reader comments.