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Using ROI data for effective decision making in pharmaceutical marketing

Andrée Bates

Publication Data

Title Using ROI data for effective decision making in pharmaceutical marketing
Author Andrée Bates
Publisher NetworkPharma
Publication date 2006
Publication location Oxford
Language English

Descriptive Notes

Title from PDF title screen (viewed on 28 Mar., 2006)
A KeywordPharma publication.

Topics

Rate of return :: Econometric models
Drugs :: Marketing

Catalogue Data

OBNB ID GBA635600
ISBN 10 1905676026
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 615.10681

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Using ROI data for effective decision making in pharmaceutical marketing by Andrée Bates. ISBN 1905676026. Published by NetworkPharma in 2006. Publication and catalogue information, links to buy online and reader comments.