Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman
Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines
Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine
Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby
Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio
Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath
Political consulting and the market: who lobbies for the poor? / Gary Wasserman
Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson
First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson
Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.
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Winning elections with political marketing. ISBN 9780789033703. Published by Haworth in 2006. Publication and catalogue information, links to buy online and reader comments.
